Hi, everyone. Clayton here from Smith Social with seven crucial tips that you can use on your website to help you rank higher on Google.
Here they are at a glance:
1. Image SEO settings
2. Page titles
4. Page URLs
7. Sitemap & Page Structure
Read on for a full breakdown of each tip.
Tip No. 1 - Image SEO Settings
Tip number one, sort out the image SEO settings on every single image on your website.
So, when we have an image on a website, there are two things that we use to tell Google what is in that image. Number one, the actual file name is very important. When you are uploading the image, you need to change the file name to an SEO friendly title that not only A, says what's in the image, but B, also helps with the key words that you are focusing on, on that page. So, if you're putting up an image of red boots, don't leave the image file name as 729.jpeg. Change it to Red Boots on a Man, for example.
The second part of image SEO that we use to tell Google what is in an image, is the alt tag. Google will also analyse this attribute of the file when trying to understand what an image is. That's usually editable on all images on every website builder, whether it's a simple website builder like Wix or Squarespace, or a higher end builder like Wordpress.org, you will always be able to edit the alt tag. Make it descriptive and specify exactly what's in the image. Even though Google is getting rather good at knowing what is in an image by 'looking' at it (crazy huh!), Google still takes these classic image settings into account when analysing your images and your website.
Tip No. 2 - Page Titles
Tip number two, sort out the page titles for every single page on your website.
Google will automatically pull a title of each page when it is looking at your website, but these page titles can be optimized so not only will they look better in Google Search, but they will also rank better if the title is optimized. So, instead of just Contact Us, it's Contact Us - Smith Social Media Management Perth.
Easily done on all the simple website builders, make though that if you have a Wordpress website, on the "Settings" that you specify the 'tagline'. This is what Google will show as the second half of your Google search listing.
Tip No. 3 - Metadescriptions
Tip number three, metadescriptions.
The metadescriptions are the short description that Google pull from a page when it is looking to serve that page in its search results. Again, Google will pull this automatically from the content on your page, but that may not be the best use of the 160 characters that Google uses on average, to show in its search rankings.
into each page, and specify the page description, and use it to optimize that page, so it will work better when you are trying to rank in Google.Log into to your website and access the page settings on each separate page
Tip No 4. Page URLs
Tip number four, optimize the URL's of every page on your website.
This is really simple. When you're building a website on a self-builder, or on WordPress, the URL will be automatically created for you when you create the new page. Just make sure though, that the URL is exactly how you want it for that page.
Watch out for this when you duplicate a page to create a new page on your website. For example, if you were to duplicate the 'Dresses' page on your clothing website so you could make a page selling shoes, the automatically created url would probably read something like www.myshop.com/dresses-2, or www.myshop.com/dresses-copy. You can see how this would send confusing SEO signals to Google if not fixed up.
Tip No. 5 - Copy
Tip number five, copy. This is arguably the most important tip of them all.
Make sure that there is at least 300 words on every single page that you're trying to get to rank in Google. How is Google going to know what it is you are trying to provide and who your website should be shown to? It's the words!
I see it often, you open up a crucial services page on a website, and there are two or three sentences describing the main service of this business. Not enough!
Try answering these questions if you are struggling for copy ideas - What do you provide? How do you provide it? What problems does your service fix? What industry do you service? What are the specifics of that product or service? Where is it made? All this information will not only help communicate to Google what search queries you want to rank for, it will also help build confidence in your website visitors that your service or product is the one for them.
Tip No. 6 - H1's
Tip number six, optimize the H1's on all pages of your website. This is not as important as it once was, but is still best practice onsite SEO.
Specifying a certain phrase or words as the H1 (Header 1) or main header on a page, is a signal to Google about the main subject of that page. For example, if I'm doing a page about social media management, and I want that page to rank, I should specify the H1 as something like, social media management services.
Tip No. 7 Sitemap & Page Structure
Tip number seven is site map and page structure.
When you are trying to rank for a key word, make sure that you have a whole page dedicated to that key word. My website is based around digital marketing, but if I want to rank for website design, I need to have a whole page dedicated to the keyword "website design"
Remember, Google is trying to serve the most relevant website to searchers as possible. When someone Google searches "camera shop perth" for example, a page wholly and sole dedicated to these keywords will win out against a homepage that has cameras, microphones, lighting all together.
That's all for today folks and we hope you are able to implement these onsite SEO tips to help your website rank higher on Google. See you next time for more Smith Tips and don't forget to subscribe!