Grill The Marketer: What is Content Marketing?

Q: What is content marketing?

A: the process of building an audience by delivering consistent content.

As I have hopefully learned from the masters of content marketing Robert Rose and Joe Pulizzi, building an audience using content is a powerful approach.

Whether it’s a regular weekly blog, a regular industry report or YouTube show about what happens if you drop your products off the roof, consistently great content will win.

But the definition of “great”, that’s the tricky bit. That and the consistency.

Some examples:

The Furrow - a print magazine started by John Deere in 1895 about all things farming. It’s still going to this very day.

Will It Blend? - a YouTube channel about putting anything and everything in a blender, started by blender company Blendtec. Started in 2006 and still going today. As of March 2018, the channel had over 285 million views.


#socialmedia #contentcreation #contentmarketing

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