Q: What's the most common error in social media ads you see? A: A misunderstanding of marketing itself. Facebook ads are just like any other ad. Except on Facebook. There are quirks and tricks and rules peculiar to Facebook, but at the core of it you gotta understand marketing and have some idea of the customer journey. Think hard about your customers and how they came to the point of needing your service/product and then tap into that. People don't want your service because