Six actionable tips from a recent set of recommendations for a small client I am working with here in Perth, WA.

Q: What is content marketing?

A: the process of building an audience by delivering consistent content.

As I have hopefully learned from the masters of content marketing Robert Rose and Joe Pulizzi, building an audience using c...

Q: What's the most common error in social media ads you see?

A: A misunderstanding of marketing itself.

Facebook ads are just like any other ad. Except on Facebook.

There are quirks and tricks and rules peculiar to Facebook, bu...

Q: Is Squarespace better than Wix?

A: Both good, depends on the user.

Both are seriously great website building platforms in my opinion, both with their own quirks, benefits and mind bending irritations.

Both have come a long w...

I like chess. Yep, as in the game with the pieces and the squares and the nerdyness. My dad taught me how to play and I have enjoyed the game since. One of the many fascinating aspects of chess is that...

REAL TALK TIME

Business owners, we need to talk.

As the months go by and I talk to business owner after business owner, a strange pattern has emerged in how many of you approach digital marketing.

It is a strange combination of...

I just got stuck listening to a dentist on talk back radio for my whole trip home. Click through to find out why and what this can teach about content.

Hi everyone, welcome to another edition of Smith tips where we will be talking about six reasons why email marketing still rocks. 

Here are the reasons at a glance:

1. Most Direct Form Of Marketing 

2. Completely Volun...

Hey everyone, welcome to another Edition of Smith Tips. Today we're going to talk about the six reasons why your Facebook ad tanked. 

Here are our reasons at a glance 

1. Bad/No Landing Page 

2. Perfecting the Ad 

3. Audi...

Hi everyone, welcome to Smith Tips. Today we're going to talk about a really common question we hear a lot, "Does my business need a blog?"

The short answer is: probably, and, we're going to tell you why. 

Here are the reason...

In the constantly changing and evolving landscape of search engine optimisation, taking a moment to consider past developments informs today's SEO and where it may be headed in the future.

In this post, we take a look at how...

 Hi, everyone. Clayton here from Smith Social with seven crucial tips that you can use on your website to help you rank higher on Google.

Here they are at a glance:

1. Image SEO settings

2. Page titles

3. Metadescript...

In today's example of Great Perth Social, we take a look at Perth furniture retailer Empire Homewares.

Social media advertising, when run correctly, can be deliver fantastic awareness. Read how we got $80 to work really hard for a recent client.

In today's example of Great Perth Social, we examine Conversations in Cars series from Perth Airport.