Clayton SmithFeb 264 minHow To Write Website Content that Converts in 2022After half a decade helping businesses create website content, I can safely say it's the most underrated aspect of a successful website....
Clayton SmithJan 314 minSocial Media Tips for Soloprenuers in 2022After a recent digital marketing coaching session with a Perth-based soloprenuer, I put together Six Social Media Tips for Soloprenuers.
Clayton SmithJan 213 minDigital Marketing Coaching - A Comprehensive Guide in 2022From social media marketing and management, through to website design and optimisation through to search engine optimisation, Google Ads,...
Clayton SmithNov 23, 20213 minSmith Tips - Does Your Business Need A Blog in 2022?Hi everyone, Welcome to Smith Tips. Today we're going to talk about a really common question we hear a lot, "Does my business need a...
Clayton SmithFeb 5, 20201 minThe search for Unicorn Marketers must stop!ANOTHER JOB AD FOR THE UNICORN MARKETER Ok its rant time. Just got sent another job ad by a friend from an agency looking for a digital...
Clayton SmithJul 25, 20191 minWhat is Content Marketing?Q: What is content marketing? A: the process of building an audience by delivering consistent content As I have hopefully learned from...
Clayton SmithJul 24, 20191 minGrill The Marketer: Error In Social Media AdsQ: What's the most common error in social media ads you see? A: A misunderstanding of marketing itself. Facebook ads are just like any...
Clayton SmithJul 13, 20191 minGrill The Marketer: Wix or Squarespace?Q: Is Squarespace better than Wix? A: Both good, depends on the user. Both are seriously great website building platforms in my opinion,...
Clayton SmithJan 7, 20193 minContent Marketing Lessons with Chess & Coconut BowlsI like chess. Yep, as in the game with the pieces and the squares and the nerdyness. My dad taught me how to play when I was young and I...
Clayton SmithAug 17, 20183 minBusiness Owners Need To GET REAL About Digital MarketingREAL TALK TIME Business owners, we need to talk. As the months go by and I talk to business owner after business owner, a strange pattern...
Clayton SmithJul 19, 20183 minA dentist on talk back radio just gave me a lesson on creating contentDriving home from a video shoot for a client the other night, I switched on the radio. It was a short drive and I didn't want to get too...
Clayton SmithJun 15, 20183 minSmith Tips - Email MarketingHi everyone, Welcome to another edition of Smith tips where we will be talking about six reasons why email marketing still rocks. Here...
Clayton SmithJun 13, 20183 minSmith Tips - Six Reasons Why Your Facebook Ad TankedHey everyone, welcome to another Edition of Smith Tips. Today we're going to talk about the six reasons why your Facebook ad tanked. Here...
Clayton SmithMar 6, 20183 minSEO Evolution - The Last Ten YearsIn the constantly changing and evolving landscape of search engine optimisation, taking a moment to consider past developments informs...
Clayton SmithJan 25, 20183 minGreat Perth Social #3 - Empire HomewaresA lot of work goes into a great social media presence, with plenty of Perth businesses doing a fantastic job of marketing their business...
Clayton SmithNov 20, 20174 minFacebook Ad Analysis - $80 for 10,000 ReachSocial media advertising, when run correctly, can deliver fantastic awareness for a fraction of the cost of classic advertising channels....
Clayton SmithNov 4, 20173 minGreat Perth Social #2 - Perth AirportSocial media has given every single business access to a mass distribution tool for their message, branding and advertising. The problem...
Clayton SmithAug 30, 20173 minGreat Perth Social #1 - Jack Rabbit SlimsJack Rabbit Slims. You’ve probably been there and don’t remember leaving. Some of you may have just discovered the place and some of you...
Clayton SmithMar 14, 20173 minRumble In The Social Jungle 2017 : Facebook vs SnapchatLet’s Get Ready To Rumble In 2017, the most interesting pay per view of the social media world will be, without a doubt, the battle for...