Style & Brand Clarity
Pilates Utopia Perth had developed a strong brand with colour and design aesthetic that needed to be the foundation of their new digital home.
Understanding User Behaviour
Search traffic volume research then gave a clear direction as to the page structure and target keywords.
Industry & Competitor Research
Good competitor research was helpful to understand where Pilates Utopia Perth sat in the market.
Website Design & Development
We then got to work on a stunning, spacious and mobile optimised website to properly communicate the unique offer that is Pilates Utopia Perth.
Full SEO Setup
Proper SEO setup from the ground up ensures that Pilates Utopia's organic rankings will improve over time with good SEO management.
Staff Training
I offer a free video training call for any and all staff so that website updates can be managed in house in the future.
Case Study
Pilates Utopia Perth
Digital Strategy
Website Design
Website Development
Style & Brand Clarity
NewU had developed a strong brand with colour and design aesthetic that needed to be the foundation of their new digital home.
Understanding User Behaviour
Search traffic volume research then gave a clear direction as to the page structure and target keywords.
Industry & Competitor Research
Good competitor research was helpful to understand where Pilates Utopia Perth sat in the market.
Website Design & Development
We then got to work on a stunning, spacious and mobile optimised website to properly communicate the unique offer that is Pilates Utopia Perth.
Full SEO Setup
Proper SEO setup from the ground up ensures that Pilates Utopia's organic rankings will improve over time with good SEO management.
Staff Training
I offer a free video training call for any and all staff so that website updates can be managed in house in the future.
Case Study
NewU Recruitment
Website Design
CRM Integration
Copywriting
Expert Digital Marketing Coaching
From building a social media presence, to lead generation to SEO, I deliver structures, processes, clarity and guidance to get the digital marketing results your business needs.
Digital Marketing Coaching
Get more traffic, leads and sales
Personal 1-on-1 guidance, teaching and support
Develop processes, structures & a PLAN
Clayton Smith
Digital Marketing Coach
Digital Marketing Coaching Enquiries
Get in touch to book a free introductory phone call.
Solopreneurs & Small Business
Startups &
Non-profits
Freelance Marketers looking to upskill
Marketing Team Workshops
Tens of thousands of leads for hundreds of Australian businesses
I've advised hundreds of businesses from solopreneurs and startups to international b2b companies.
The song remains the same; understand your brand, understand the digital landscape and then get to work.
Build a digital marketing machine
Search Engine Optimisation
Google Ads & Facebook Ads
Google Analytics & Google Tag Manager
Coaching Pricing & Packages
5 Session Package (5x 1hr)
$1950 + gst
5x 1hr Sessions
(In Person or Video Call)
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Develop value proposition,
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Identify digital opportunity
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Campaign setup guidance
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Campaign Optimisation Training
-
Data Analysis
Includes;
- Brand Review
- Website Analysis
- Search Keyword Analysis
- Industry & Competitor Analysis
- Understand goals & business plan
- Align goals with digital marketing opportunities
After each Session;
- Session Audio Recordings
- Session Summaries
- Strategic Recommendations
Single Session (1hr)
$450 + gst
1 hr Session
(In Person or Video Call)
-
Understand your value proposition
-
Identify focus digital opportunity
-
Short term strategy recommendations
In Session work;
- Brand Review
- Website Analysis
- Search Keyword Analysis
- Understand goals & business plan
- Align goals with digital marketing opportunities
After Session;
- Session Audio Recording
- Session Summary
- 3x Strategic Recommendations
1-on-1 Coaching
Marketing Coaching for Teams
Coaching & Training for Teams
$450 + gst / hr / person
For Marketing Teams & Agencies
Hands on strategy, analysis and training across digital marketing platforms in workshop format.
Select from the below digital marketing topics;
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Google Analytics & Google Tag Manager
-
Search Engine Optimisation (SEO)
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Google Ads - Search, Shopping, Display, Youtube Ads
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Website User Experience - Value Proposition, Page Structure, Content
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Social Media Advertising - Facebook Ads, Instagram Ads,
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Organic Social Media - Facebook, Instagram, more on request
Content Strategy
Understanding the Pentanet brand and where it was going was a crucial foundation for a successful content strategy.
Content Creation
Pentanet are absolute experts in a technically advanced industry. This required a high level of research along with staff consultation to ensure correct information was utilised.
Copywriting
Full blog creation including copywriting, image selection, links and metadata were all completed for each article.
Results
I delivered over 12 long form, authoritative, expert articles that delivered on brand positioning, SEO, lead generation and ad performance over an extended period. The value of this content continues into the future, long after its initial creation.
Pentanet
Content Case Study
Expert content creation over an extended period of time that was on brand and delivered increased website traffic, increased leads, social media performance and overall SEO performance
Frequently Asked Questions
Do you advise on website user experience?
Yes, absolutely. From copywriting to imagery, design and layout, a website can be the foundation of a comprehensive digital marketing strategy.
Do you advise on Google Ads?
Yes. I have worked with hundreds of business and generated tens of thousands of leads and sales from Google Ads.
Do you advise on Social Media Marketing?
Yes, both organic and paid social media advertising is included in my analysis and recommendations.
Do you advise on Email Marketing?
Yes, email marketing is still an important focus for many businesses, especially for those with established customer databases.
Do you advise on SEO?
Yes I include full SEO analysis and recommendations. From keyword research through to onsite setup and content strategy, when executed correctly, SEO can generate website traffic that turns into leads and sales at a minimal cost.
Is Content Strategy a focus?
Yes, content should be a focus for all businesses, and not just for social media. Content is a powerful tool that can generate leads and sales in the short term and build brand over the long term.
How do you structure a coaching session?
I look for a balance between strategic discussions and actual training and teaching, depending on your goals and focus.
