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Digital Marketing Strategy

Industry & Competitor Analysis

Understanding the competitors landscape is crucial to making sure you communicate your brand in a unique way.

Website User Experience

We combine Google Analytics data with page structure and content analysis to understand if your website is delivering what your customers need to see.

Google Search Analysis

Insights into the search data habits of your target market at different stages of the funnel.

Google Ads Analysis

From Search Ads to Youtube Ads, we breakdown if Google Ads is the right channel for your business.

Google Analytics Data Analysis

Breakdown and understand the data you already have, and use it to move your website experience in the right direction.

Social Media Analysis

Analysis of both paid and organic social media channels.

Comprehensive digital strategy across Search, Social & Website.


Is SEO a good strategy for your industry?

Will Google Ads deliver leads?

Is your website properly delivering the conversions it should be?


We answer these questions and many more with an in-depth analysis of the digital landscape to identify the best opportunities.

Understand how the market approaches your product or service

Get clarity on what digital channels offer the best opportunities

Analyse competitor marketing strategies

Uncover website user trends and insights

Discover content marketing opportunities

Ensure the best ROI from your digital marketing spend.

Style & Brand Clarity

Pilates Utopia Perth had developed a strong brand with colour and design aesthetic that needed to be the foundation of their new digital home.

Understanding User Behaviour

Search traffic volume research then gave a clear direction as to the page structure and target keywords.

Industry & Competitor Research

Good competitor research was helpful to understand where Pilates Utopia Perth sat in the market.

Website Design & Development

We then got to work on a stunning, spacious and mobile optimised website to properly communicate the unique offer that is Pilates Utopia Perth.

Full SEO Setup

Proper SEO setup from the ground up ensures that Pilates Utopia's organic rankings will improve over time with good SEO management.

Staff Training

I offer a free video training call for any and all staff so that website updates can be managed in house in the future.

Case Study

Pilates Utopia Perth

Digital Strategy

Website Design

Website Development

Digital Strategy Process

1. Workshop & Interviews

Comprehensive information gathering process to understand your brand and business, past and current digital marketing activities and future business goals.

2. Access & Setup

We combine Google Analytics data with page structure and content analysis to understand if your website is delivering what your customers need to see.

3. Analysis & Recommendations

Analysis across Search, Social and Website that will uncover trends, ideas and opportunities aligned with the business goals.

4. Report Presentation

Analysis and recommendations presented over Zoom or in person.

Clayton Smith - Digital Marketing Strategist Perth

Get clarity on the best online channels for your business

With digital advertising so accessible for all, there are a tonne of ways to waste money online. 

An expert, strategic analysis of the digital marketing landscape will deliver ideas and opportunities not just for the short term, but well into the future.

Digital Marketing Strategist

Digital Marketing Strategy Enquiries

Get in touch to book a free introductory phone call.

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