Q: What is content marketing? A: the process of building an audience by delivering consistent content As I have hopefully learned from the masters of content marketing Robert Rose and Joe Pulizzi, building an audience using content is a powerful marketing approach. Whether it’s a regular weekly blog, a regular industry report or a YouTube show about what happens if you drop your products off the roof, consistently great content will win. The definition of “great”? That’s the

Q: What's the most common error in social media ads you see? A: A misunderstanding of marketing itself. Facebook ads are just like any other ad. Except on Facebook. There are quirks and tricks and rules peculiar to Facebook, but at the core of it you gotta understand marketing and have some idea of the customer journey. Think hard about your customers and how they came to the point of needing your service/product and then tap into that. People don't want your service because